 |
| |
 |
El
Diario La Prensa (Daily)
• The country's oldest Spanish language newspaper,
founded in 1913.
•
#1 Hispanic daily in New York, the 2nd largest U.S.
Latino market.*
•
51,251 daily circulation.**
•
294,769 daily readers and 676,570 unique readers each week.***
Source: *Synovate 2006, **September 2006 ABC Audit Report, ***Scarborough
Research 2007 R1, NY. |
| |
|
 |
El
Mensajero (Sunday)
• San Francisco's #1 Spanish language newspaper,
founded in 1987.
•
Serves the 6th largest U.S. Latino market, San Francisco Bay Area (San Francisco, Oakland and San Jose).*
•
110,425 weekly circulation in the Bay Area.**
• 157,580 weekly readers.***
Source: *Synovate 2006, **June 2007 CAC AR. ***CAC Audit, June 2006 & CAC Distribution/ Verification Study, Nov. 2005.
|
| |
|
 |
La
Opinión (Daily)
• The nation's #1 Spanish language daily newspaper,
founded in 1926.
•
Serves the largest U.S. Latino market, Los Angeles.
•
120,750 daily circulation.*
•
520,397 daily readers and 1,760,802 unique readers each week.**
Source:*March 2007 ABC Audit Report, **Scarborough Research 2007
R1, LA.
|
| |
|
 |
La
Opinión Contigo (Weekend)
• Free, targeted, home delivered publication, launched in 2005.
•
Distributed to 5 high density Hispanic areas: East Los Angeles,
Huntington Park, Montebello/El Monte, San Fernando Valley
and Santa Ana.
• Distributed to 255,091 homes + 4,012 additional copies through
100 racks.*
• 348,795 weekly readers.**
Source:*June 2007 CAC Audit Report, **CAC Audit, June 2006 & CAC Distribution/
Verification Study, Nov. 2005.
|
| |
|
 |
La
Prensa (Thursday).
• Central Florida's leading Spanish language newspaper,
founded in 1981.
•
44,399 weekly distribution in Orlando and Tampa.*
•
45,296 weekly readers.**
Source:*June 2007 CAC Audit Report. , **Scarborough Research 2007 R1, ORL. |
| |
|
 |
La
Raza (Sunday)
• Chicago’s #1 Spanish language newspaper, founded in 1970.
•
Serves the 4th largest U.S. Latino market.*
•
198,199 weekly circulation.**
•
165,333 unique readers each week.***
Source:*2006 Synovate, **June 2007 CAC Audit Report,
***Scarborough Research 2007 , R1 CHI. |
| |
|
 |
La
Vibra (Thursday)
•
The premier Latino entertainment weekly, launched in 2001.
•
536,974 weekly circulation.
Source: Latest audit reports from host newspapers. |
| |
|
 |
RUMBO network (Friday)
•
Texas’s No.1 Spanish-language newspaper network founded in 2004, with newspapers in Houston, San Antonio and the Rio Grande Valley, three of the nation’s top 10 Hispanic DMA’s.
•
RUMBO network: 100,000 weekly circulation* and 102,250 weekly readership**.
•
RUMBO Houston: 50,000 weekly circulation and 40,000
weekly readership.
•
RUMBO San Antonio: 25,000 weekly circulation and 31,500
weekly readership.
•
RUMBO Rio Grande Valley: 25,000 weekly circulation and
30,750 weekly readership.
Source: *Self-reported distribution, Dec. 2007. **Readership was estimated by ImpreMedia to reflect the cuts in circulation and based on Scarborough 2007 R2 audience. |
| |
|
 |
Vista magazine (Monthly)
•
Most read, dual-language, general interest magazine among Hispanics, founded in 1985.
•
947,600 monthly circulation (73% of our circulation is within the top 10 Hispanic markets)*
•
2,791,000 readership.**
Source: *Self-reported distribution, Nov. 2007 (pending audit report). **Simmons Custom Research Fall 2006 – Vista Prototype. |
| |
|
|
|
|
|
|
|
New
York |
|
|
|
San
Francisco Bay |
|
|
|
Los
Angeles |
|
|
|
Central
Florida |
|
|
|
Chicago |
|
|
|
Central & South Texas |
|
|
|
National |
|
|
|
|
The McClatchy Company |
|
|
|
|
|
|
|
|
|
|
|
|
|