El Diario La Prensa (Daily)
The country's oldest Spanish language newspaper,
  founded in 1913.
#1 Hispanic daily in New York, the 2nd largest U.S.
  Latino market.*
51,251 daily circulation.**
294,769 daily readers and 676,570 unique readers each week.***
Source: *Synovate 2006, **September 2006 ABC Audit Report, ***Scarborough
Research 2007 R1, NY.
   

El Mensajero (Sunday)
San Francisco's #1 Spanish language newspaper,
  founded in 1987.

Serves the 6th largest U.S. Latino market, San Francisco Bay
  Area (San Francisco, Oakland and San Jose).*
110,425 weekly circulation in the Bay Area.**
157,580 weekly readers.***
Source: *Synovate 2006, **June 2007 CAC AR. ***CAC Audit, June 2006 & CAC Distribution/ Verification Study, Nov. 2005.

   

La Opinión (Daily)
The nation's #1 Spanish language daily newspaper,
  founded in 1926.
Serves the largest U.S. Latino market, Los Angeles.
120,750 daily circulation.*
520,397 daily readers and 1,760,802 unique readers each week.**
Source:*March 2007 ABC Audit Report, **Scarborough Research 2007 R1, LA.            

   
La Opinión Contigo (Weekend)
Free, targeted, home delivered publication, launched in 2005.
Distributed to 5 high density Hispanic areas: East Los Angeles,
  Huntington Park, Montebello/El Monte, San Fernando Valley
  and Santa Ana.
Distributed to 255,091 homes + 4,012 additional copies through
  100 racks.*

348,795 weekly readers.**
Source:*June 2007 CAC Audit Report, **CAC Audit, June 2006 & CAC Distribution/ Verification Study, Nov. 2005.            
   
La Prensa (Thursday).
Central Florida's leading Spanish language newspaper,
  founded in 1981.
44,399 weekly distribution in Orlando and Tampa.*
45,296 weekly readers.**
Source:*June 2007 CAC Audit Report. , **Scarborough Research 2007 R1, ORL.          
   
La Raza (Sunday)
Chicago’s #1 Spanish language newspaper, founded in 1970.
Serves the 4th largest U.S. Latino market.*
198,199 weekly circulation.**
165,333 unique readers each week.***
Source:*2006 Synovate, **June 2007 CAC Audit Report, ***Scarborough Research 2007 , R1 CHI.
   
La Vibra (Thursday)
The premier Latino entertainment weekly, launched in 2001.
536,974 weekly circulation.
Source: Latest audit reports from host newspapers.
   
RUMBO network (Friday)
Texas’s No.1 Spanish-language newspaper network founded in 2004, with newspapers in Houston, San Antonio and the Rio Grande Valley, three of the nation’s top 10 Hispanic DMA’s.
RUMBO network: 100,000 weekly circulation* and 102,250 weekly readership**.
     RUMBO Houston: 50,000 weekly circulation and 40,000
      weekly readership.

     RUMBO San Antonio: 25,000 weekly circulation and 31,500
      weekly readership.

     RUMBO Rio Grande Valley: 25,000 weekly circulation and
      30,750 weekly readership.

Source: *Self-reported distribution, Dec. 2007. **Readership was estimated by ImpreMedia to reflect the cuts in circulation and based on Scarborough 2007 R2 audience.
   
Vista magazine (Monthly)
Most read, dual-language, general interest magazine among   Hispanics, founded in 1985.
947,600 monthly circulation (73% of our circulation is within the   top 10 Hispanic markets)*
2,791,000 readership.**
Source: *Self-reported distribution, Nov. 2007 (pending audit report). **Simmons Custom Research Fall 2006 – Vista Prototype.
   
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